Every year, more than 100 second-year Sloanies spend the week between finals and graduation cruising British Virgin Islands (BVI) on sailboats. This one-week trip is a Sloan tradition older than a decade as well as MIT Sloan's last class trip. If you think that you should have traveled more since coming to Sloan and are exploring upcoming treks, don't forget about BVI 2010 which is guaranteed to be different from all trips organized so far. (1) comment
What do tomatoes, stem cells, furniture, iPhone applications and homemade cookies have in common? They are just a few of the products marketed by the 17 Market Lab teams this semester. Each team of four Sloan students was paired with a company with a particular marketing challenge and through research and interviews, developed a marketing strategy or campaign for companies. (2) comments